1) Increase Search Engine
LinkedIn pages, including
individual profile pages, tend to rank higher than other results when performing
full name searches. Go ahead and do it now,
search for your name, or even better, the name of someone you knew in high
school. Most likely you will find their Facebook profile, Youtube page, and
maybe some random news article with their name in it. If they had a LinkedIn
profile, it would most likely appear near the top, if not be the top result of
their Google search. Future employers and
schools (and roommates and girlfriends for that matter) are Googling, so make
sure they see the best side of your kid brother/sister.
2) It’s OK To Show-Off.
LinkedIn has a great
feature that allows you to embed projects and other works directly into your
profile page. Your little sister can
showcase her grand prize winning science fair project, or upload the PowerPoint
she used in the district wide speech contest. Your son can
even upload that cool YouTube video he edited of his friends
skateboarding. These things may seem
minute, but it could lead to great opportunities in school and the workplace if
seen by the right influencer!
3) Start Keeping The Right
Most of us have hundreds
of friends on our Facebook, but we also know people offline that we would, for
one reason or another, never “friend” on Facebook. LinkedIn is the perfect
place to connect with this type of person. A LinkedIn profile shows a more
conservative and professional side while still highlighting goals and
4) Make Sure To Take Your
A teenager’s resume is
normally pretty thin and maybe includes extra curriculars at school or some
volunteer experience. Adding a LinkedIn profile address
to their resume allows any high school student to directly point a potential
employer to their page. Here, employers can look
at past projects, recommendations and may gain a better understanding of your
teen’s experience. This will make them more
likely to get hired.
5) I Want THEM! And We Want
One of the
most under utilized features of LinkedIn that most young people ignore is “LinkedIn
Groups.” Similar to Facebook,
Groups on LinkedIn allow those with similar interests to come together in a
virtual space. You can start conversations,
ask questions, and connect with real people, both peers and influencers within the industry, region, or at the school you are interested in.
6) This Teenager Is
Recommended By 9 Out Of 10 peers.
On top of showcasing
projects and accomplishments, LinkedIn is a great place to recommend and be
recommended by other professionals. If any teenager can get
even 5 recommendations, it will put them ahead of a large majority of adults
who are currently using LinkedIn! Recommendations lend credibility to any
LinkedIn profile and are a positive signal to future employers.
7) You, Yes YOU, Can Get One
We as professionals should
always be making new connections and expand our network. And doing this
with people we already know is the quickest and easiest way to do so. Adding
your younger sibling, or even your own child, will not only add another person to your LinkedIn
connection list, but you will also be opened up to their network as well. Now
being connected to your little sister's best friend may not seem beneficial on
the surface, but maybe that friend’s dad works at the company you have been
trying to get an “in” at for a long time. And now you have an easy, and professional, way to reach out and contact him. Being able to leverage your network’s network is the
key to using LinkedIn effectively.
8) The Early Bird Will Get
Simple fact is, even though LinkedIn has opened its doors to
the youth of the world, the chances of there being a stampede are slim. Which
is why this is the prefect time for any teenager to join! Getting a head start
on professional forums like LinkedIn, separate any young person from their
peers; something they will have to start doing as they apply for college and
job hunting. Help them jump ahead of the curve, establish their professional
online profile, and start connecting and networking. They will impress the next
influencer they come across by knowing how important it is
to have all of the above as a young professional.
So get that teen in your life on LinkedIn today! And when
you do, have them find and connect with me! Here is the link to my